Movenpick Deluxe Nile Cruises : Service Par Excellence

We arent doing anything extraordinary, we are simply successful because we are doing quite normal things in an extraordinary manner said Ueli Prager (1916), the founder of Movenpick.

In 1948, Ueli Prager, the son of a Swiss hotel owner, opened the first Movenpick restaurant in the Claridenhof in Zurich. The Swiss gastronomy scene was bowled over by the concept. Prager was offering delicacies for city people who are in a hurry. A seagull picking a morsel in midflight gave name to the restaurant, although the letter w in was changed to a v as it made for a better logographic expression of the bird's flight.

Prager's groundbreaking concept of fast and high-quality food spread rapidly across Switzerland. Further operations were opened in Bern, Geneva, Lugano and Zurich. In 1960 he founded his own purchasing and import company and set up a central factory. Silberkugel opened in Zurich as an American-style fast-food, take-away restaurant. About this time Movenpick launched the first brand items. Der Himmlische, the first in a series of premium products, was soon a favourite among coffee connoisseurs. In 1963 Prager made the daring move across the border, opening a restaurant in Munich.

In 1970, the first wine cellars were opened in Germany and Switzerland and called Caves Movenpick. In 1972, the production of Movenpick Premium Ice Cream commenced in Bursins in Canton Vaud. Shortly afterwards, Movenpick opened the first two hotels in Glattbrugg and Regensdorf and sold licences for branded products in Germany. The first hotels outside Europe were opened in Egypt and Canada. In the early eighties two innovative gastronomy concepts were created: the Caveaux Wine Bar and March Movenpick restaurant where guests wander between colourful market stands and watch their meal being prepared from fresh ingredients. In 1984, Movenpick created the Almond Waffle, a tasty edible package for Movenpick Premium Ice Cream. In the meantime, licensees in Canada, New Zealand, South Korea and the USA were distributing Movenpick branded products.

In 1992, the founder Ueli Prager sold his majority stake to the German Baron August von Finck. More Marchs were opened in Switzerland, Austria, England, Germany, Indonesia and Singapore. In 1995, Movenpick demerged the Silberkugel brand and eight operations in the city of Zurich. In the year of the 50th anniversary since the founding of the company, Movenpick founded the Movenpick Hotels & Resorts AG with Kingdom Holding as a 30 per cent stakeholder. On the motorway near to Wdenswil, Zurich, the first Cindy's Diner, American retro-style fast food restaurant was opened.

Since 2000, further hotels were opened in Jordan, Italy, Marroco, Tunisia, Lebanon and Qatar. As part of the globalisation of the ice cream business, Movenpick acquired the Delight Ice Cream Company in New Zealand. Initiated and led by the new CEO, Bruno H. Schpfer, the traditional Swiss company underwent a radical restructuring to create four independent divisions: Hotels & Resorts, Gastronomy, Wine, and Fine Foods

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Movenpick announces the launching of the new
Ultra Deluxe Movenpick Royal Lily Nile Cruise

The Moevenpick MS Royal Lily offers a great chance to enjoy the beautiful scenery of the Nile banks and see the magnificent temples and tombs of the ancient world.
Unique features

The tastefully decorated and spacious cabins and en suit modern bathrooms offer the guests every home comfort. every cabin features a safe deposit box.

a fully equipped gym located in the third deck and offers magnificent views while excercising. An array of activities are offered to ensure an unforgettable cruise in the true Moevenpick style.

The flagship cruiser benefits from the very latest marine engineering and navigation technology, and is certified to the highest international standards for safety and comfort and is operated by an experienced and professional crew.